VISUAL COMMUNICATION
Task 1: Line Exercise
Task 2: Geometric & Organic Shapes
Organic Shapes
Geometric Shapes
Task 3: Gestalt Principles
Task 4: Space
Task 5: Texture
Task 6: Colour Wheel
Task 7: Colour Temperature
Task 8: Colour Harmony
Task 9: Emphasis & Contrast
Task 10: Typographic Hierarchy
Task 11: Advertisement Analysis
Firstly, I will choose a 2D character to do a doodle by using different elements and draw it on A4 paper.
Experiment 2
and experiment 3
This is the mind map of Sakuragi Hanamichi
This is my final result of the doodle of Sakuragi Hanamichi on an A3 paper. The elements I used here are the story of his life and the elements that describe his personality.
These are the elements I use in my character.
- The stars that stand out in the dark describe that he is a naïve young man.
- The swirls describe that he's sometimes clumsy and clueless.
- The straight lines describe him that he's a hardworking and straightforward young man.
- The cotton-like element describes him that he's sometimes feeling troubled.
- The bracket line describes the movement of the basketball.
- The bling element describes that he gets fascinated by new basketball skills very easily.
- The DNA line describes a basketball skill called "dribbling" that Sakuragi likes to show off to others.
- The basketball element describes that he's a basketball player and he loves basketball.
- The punch element describes that he's strong and he's very good at fighting.
- The punch effect element describes that he's a young boy that doesn't give up no matter how tough it's.
- The angry element describes that he's a bit short-tempered.
- The black and white strip element describes that he's a delinquent but he's a kind and caring person.
- The love and heartbreaking love element describe his love interest, he falls in love and is soon heartbroken, this process keeps repeating and repeating.
- The rainfall line element describes that he's a high spirit young man and the movement of him jumping high.
- The wear-out sports shoe and new sports shoe element describe that he trains hard that he didn't even notice that his sports shoe has worn out.
- The fire element describes that he easily gets fired up if there's a challenge.
- The money with wings describes that he's very poor.
- The bee trail line element describes that he became clueless as a beginner when the others talked about basketball rules and skills.
Group Assignment: A3 Pic Collage
This is the first experiment we do, the comments we received are
- The arrangement is too messy.
- There are too many black spaces between the clothes and the makeup products.
- The focus point is the lady but the clothes and the makeup products cover it.
- Didn't know where to look at.
- Here we use the radial balance. But it's not visible once we put too many pic.
This is the second experiment, the comments we received are
- This is much better than experiment 1 as there's a visible focal point.
- The color contrast here is very well used.
- The word “SHOPPING” and the cube product are arranged perfectly.
- Here we use continuation on the color cubes.

This is the final, the comments we received are
- This is way better than the others as it's in ascending order, you know where to look first.
- The idea of using the clothes and makeup products to form love shapes is marvelous and it's perfectly arranged.
- It's very clever by using makeup products to present the word.
- The color contrast is well arranged and the color harmony is perfect.
- We can see the images are increasing in ascending order.
- There's continuation & asymmetrical balance used.
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